CREATIVE

DIRECTION

I am an award-winning creative leader with 12+ years of experience building brands, leading multidisciplinary teams, and developing integrated campaigns across advertising, retail, experiential, digital, social, and emerging categories. 

I have extensive experience leading creative strategy and execution for global brands including Spotify, Vans, Samsung, Adidas, and The Travel Agency with a proven track record managing creative teams, shaping brand systems, overseeing production, and presenting to executive stakeholders. Recipient of Cannes Lions, Clio, and Webby awards. Below you can see a selection of my work.

THE TRAVEL AGENCY BRAND IDENTITY

RIHANNA x SAMSUNG
ANTIDIARY

THE
PAYBACK

VANS - EXPRESS
YOUR SELVES

VANS - THE LIZZIE
EXPERIENCE

SPOTIFY - J BALVIN
COLORES

ADIDAS CHINA
ONE IN A BILLION

SPOTIFY - HALSEY
MANIC

VANS - PORTRAITS
OF HER

VANS
SE BIKES

SPOTIFY - ANGEL OLSEN BEHIND ALL MIRRORS

VANS - PRIDE
STORIES

THE TRAVEL AGENCY
HOLIDAY

FACEBOOK
INNOVATION

THE TRAVEL AGENCY
WILDPOSTING

SPOTIFY - MARIAH
CAREY XMAS