THE TRAVEL AGENCY - BRAND IDENTITY
In 2023 I was contacted to create the brand identity for a new legal cannabis store in New York City - The Travel Agency. Over the next year, I worked as Head of Design to develop an elevated yet playful and cheeky brand world for the store from the ground up. Everything from the logo, the typeface, the visual elements, backgrounds, I was personally responsible for not only concepting, but designing and finalizing for production across digital, in store, ooh, wild postings, print, product, merchandise, and more.
I was responsible for:
Creating the full brand identity for the store including logos, backgrounds, textures, fonts, photography, and more.
Lead design executions across social, digital, print, ooh, merch, in-store.