samsung - rihanna ‘antidiary’

Leading up to Rihanna's 8th studio album ANTI, Samsung released 8 chapter films, 360 mobile vr experiences, and real world activations that stepped through Riri's career from innocent girl to pop queen. Each week fans could use their Samsung phones to unlock the next chapter of the journey, until the final chapter where they could stream the album exclusively on their Samsung device.

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I was responsible for:

  • conceptual execution across film/digital/social/experiential

  • on set art direction

  • oversight across post production/grading/vfx/mix for all final deliverables