spotify - halsey
To launch Halsey’s album Manic, Spotify created an enhanced album experience that showed both sides of her personality - Ashley her raw and vulnerable side, and Halsey the persona she’s created. We brought these two sides to life through on-platform films, social content, and a unique OOH experience where fans could tear-away posters to uncover two custom murals - one for Ashley and one for Halsey.
I was responsible for:
lead art direction + design oversight
conceptual execution across film/social
on set creative direction
oversight across post production/grading/vfx/mix for all final deliverables