Vans - express your selves
In 2021/22 Vans wanted to expand its reach and speak to gen-z women. I conceptualized a campaign that celebrated style as a form of self expression, showing that fluidity of style and identity are inherent to young women today. we shot with real girls from around the country, showing all the different sides of their identity that can come out through their fashion choices.
I was responsible for:
lead art direction + design oversight
conceptual execution across film/social
on set creative direction
oversight across post production/grading/vfx/mix for all final deliverables