adidas - one in a billion

To launch adidas’ Here to Create platform in China, we created a brand film “One in a Billion” that showcased real athletes in Shanghai using their creativity to become better at their sport. The film told the story of one player breaking from the mold and inspiring other young athletes to do the same.

I was responsible for:

  • conceptual execution across film/social/ooh

  • on set art direction

  • oversight across post production/grading/vfx/mix for all final deliverables